Ever heard of the word Neuromarketing? (it’s not brainselling):
‘Advances in neuroscience are changing the way some companies position their products, giving birth to the new field of neuromarketing’…
By Lone Frank -Sci Am
Take a 15 minute test and see if you have prejudices:
‘Do you have a subconscious love of gays—or hatred of white people? There’s an app for that. Actually, it’s a website that’s part of a study by Harvard, the University of Virginia, and the University of Washington. “Project Implicit” gathers personal information, then puts you through a 15-minute test meant to gauge prejudice toward different groups through questions and a word/picture exercise.
‘Adam Ostrow ended up with a racial bias test. “Words will get swapped around, for example, putting ‘White People’ and ‘Bad Words’ on the same side and vice versa,” he writes for Mashable. “The idea is that if this becomes tricky, it might mean you have a preference.” He calls it “a bit of an exercise in hand-eye coordination more than anything else” and says it offers “interesting perspective.” And though he says he’d love those “bold enough to share your own findings” to do so, interestingly, he doesn’t.’ -Mashable
‘The weekend’s hottest viral video is a Today show segment that began with Halloween decorating tips and ended with a pair of Ewoks running wild. The Star Wars-themed show saw the Return of the Jedi supporting players earn a leading role by fighting, moonwalking, swilling a Boo-tini, and humping Al Roker’s leg.
“This email from a friend of mine: ‘For what it’s worth, a friend who works at the Today Show confirms that they were both midgets and drunk,’” Matt Ufford of the Warming Glow blog writes. “Thank you, God!”‘
‘The San Francisco-Oakland Bay Bridge reopened to commuter traffic this morning after a successful test of repairs was conducted overnight. The bridge has been out of commission since Tuesday, when the original repair failed and crushed three cars. Workers took a while to “get the geometry” of the new repair right, a spokesman says, but they finally “got the steel into alignment.” Safety is paramount, he continues. “Clearly, we have taken our time with implementing this.”’ -SF Chronicle
Condos Under SF Bridge!?:
‘With the eastern span of the San Francisco-Oakland Bay Bridge due to go out of commission when its replacement is completed (current ETA: 2013), a campaign is amping up in the blogosphere to keep it around as a pimped-out version of New York’s popular High Line.
‘The Bay Line—or, as one blogger dubs it, the Bay Bridge to Nowhere—would include condos, parks, swimming pools and other amenities normally found on land.
The Oakland architect who came up with the plan downplays seismic concerns, telling Curbed SF that if the span can hold up 40-ton trucks and 280,000 commuters a day, a 5,000-pound, three-bedroom condo is small potatoes. “The estimated cost for this—admittedly at this point, almost convincing—flight of fancy?” Andy J. Wang writes. “$723 million.”’ -Curbed SF
This is so good a question by Gryphon that I decided to attach it to the post:
‘This is retro. Old bridges such as the London Bridge (now in Arizona) had housing and shops on it. But still . . . S.F.? I wonder what the earthquake insurance premiums will be, if you can get a policy that is…..’
Comment by Gryphon
How simple calculations can be a matter of life and death
The computer Binary System confuses computers. And do you know that 28 american soldiers were killed by a Scud missile because the Patriot Defense System failed in computing?
‘The failure of Google’s online calculator and Excel’s apparent inability to give correct answers to simple calculations are both well-known problems among programmers, but these aren’t really bugs in the normal sense of the word. Instead they’re just a consequence of the fact that computers suck at maths.
‘Computers perform calculations in quite a different way from the methods that humans use to do arithmetic – and that means that they habitually come up with the wrong answer. Here we investigate some of the shocking consequences of this revelation before delving into the reason why computers suck at maths…’ – By Mike Bedford
————————–
Idle computers don’t waste energy
Because energy can’t be created or destroyed
By Luis Villazon
-both pieces from Techradar
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