‘The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined. Think about that for a moment.
‘Facebook has felled another Internet giant, surpassing Yahoo in January to become the second most visited website in the US. In December, Facebook had 132.1 million unique visitors to Yahoo’s 133.4 million. But last month the tables were turned, Mashable reports, with Facebook garnering 133.6 million unique visitors to Yahoo’s 132.0 million. The top spot, of course, belongs to Google.’ -Mashable
Average Social Gamer: 43-Year-Old Woman
And more stats about social gaming:
‘Next time someone complains about how much time kids these days waste playing online games, bust out the results of this study: the average player is a 43-year-old woman. And they play a lot. The exploding popularity on Facebook and other sites of titles such as Farmville, Mafia Wars, and Happy Aquarium has redefined the genre of so-called social games.
GigaOm rounds up some other findings of the study by game-maker PopCap, which covered both the US and the UK:
38% of female social gamers play several times a day, vs. 29% of men.
Two-thirds play every day, nearly all play multiple times a week, and more than 60% say their sessions last more than half an hour.
Only 6% are age 21 or younger.’ -GigaOm