Apple’s Secret Employee Training Manual


Apple Sticker

Apple Sticker (Photo credit: je@n)

Does Apple Train Its ‘Geniuses’ to Play You?

‘We recently showed you just how badly some of Apple’s retail elite behave when no one’s watching, but surely they were taught better, right? You bet they were: Apple tells its new recruits exactly what what to think and say. How do we know? We read Apple’s secret Genius Training Manual from cover to cover.

‘It’s a penetrating look inside Apple: psychological mastery, banned words, roleplaying—you’ve never seen anything like it. read more

Dirty Journalism
NYT Reporter Leaks Advance Copy of Column to CIA
So is Mazzetti a CIA informer?

‘Newly available CIA records obtained by Judicial Watch, the conservative watchdog group, reveal that New York Times reporter Mark Mazzetti forwarded an advance copy of a Maureen Dowd column to a CIA spokesperson — a practice that is widely frowned upon within the industry.

‘Mazzetti’s correspondence with CIA spokeswoman Marie Harf, on Aug. 5, 2011, pertained to the Kathryn Bigelow-Mark Boal film “Zero Dark Thirty,” about the killing of Osama bin Laden, and a Times op-ed column by Dowd set to be published two days later that criticized the White House for having “outsourced the job of manning up the president’s image to Hollywood.”

‘According to Judicial Watch, Mazzetti sent Harf an advance copy of Dowd’s column, and wrote: “this didn’t come from me… and please delete after you read. See, nothing to worry about!”

‘POLITICO has just reached out to the Times for comment, as it was unable to do so prior to Judicial Watch’s decision to lift the embargo on the files. (See update).

‘Judicial Watch obtained the files through a formal Freedom of Information Act request. The full email can be viewed here. read more

Big Job for Private Sleuths
Jeff Ruby Offers $100K Reward for Body of Stacy Peterson
That’s because he doesn’t trust police in Drew Peterson’s case

‘WEST ENDCincinnati restaurateur Jeff Ruby stepped up his campaign to find the body of Stacy Peterson, whom he claims was killed by her ex-husband Drew Peterson.

‘Ruby substantially raised the reward for information leading to the whereabouts and recovery of Stacy Peterson, who has been missing since October 2007.

‘“I am bringing the reward up to $100,000 for information leading to the whereabouts of what’s left of the body of Stacy Peterson,” Ruby said. “We think somebody knows something but they were afraid to come forward and $100,000 quite frankly makes people get a little bit more brave.”…’ read more

Top Non-Lethal Weapons
‘Non-lethal weapons are what you get when the ideas of “not-killing” and “wanting to shoot people in the face” get into yet another screaming match and end up totally doing it on the kitchen counter. The following morning, no words are said and eye contact is avoided, but out of such a hateful union eventually comes the miracle of life, in the form of weaponry that harms and maims but stops very short of actually killing.

‘And, just like all children of parents who hate each other, so did non-lethal weapons grow up to be violent, unhinged and uncomfortable to be in the same room with. Read more

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About DigitalPlato

Poch is a Bookrix author and a freelance writer. He is a frequent contributor to TED Conversations.
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4 Responses to Apple’s Secret Employee Training Manual

  1. Reece Haigh says:

    How were you able to read the full booklet. Im really interested in reading it but i cannot find it on the internet anywhere :'(

    Like

  2. writerdood says:

    It’s not too surprising Apple is so appealing to computer illiterates. That’s obviously their target market. Unfortunately, the US education system seems to be producing large numbers of people who don’t even know how to type. (Why are we not teaching typing in grade school)? This is the key to Apple’s success. They’re like the Stephen King of the computer world. Write it simple and give them a good story. Make it pretty, and they’ll buy it. After reading the article on “genius training” I couldn’t help but think of Heaven’s Gate. Marshal. Applewhite would be proud.

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