How and Why Twitter is Addictive

‘I am tired, Twitter. Really, really tired.’ That’s just what digital stress would make you say:

‘Twitter’s appeal is predicated on our need to know things right now. As 2009, the year of Twitter, draws to a close, Simon Dumenco of Advertising Age examines what he’s learned about that:

‘We don’t usually need to know right now. Unless you’re a surgeon waiting for a tweet about a heart transplant, it can usually wait until later.
But we really like to know stuff right now. Even completely worthless stuff; it makes us feel in the loop. It can give us an adrenaline rush, and it’s pretty addictive.

‘Fast information is often wrong. Sometimes it’s details, like the number of people at an Iranian protest. Other times…
For Twitter to survive, it needs a lot of disconnected devotees. How many obsessive tweeters are really out there? Fundamentally, wouldn’t we rather focus on the people and things actually around us?
Knowing right now is pretty exhausting. RT@simondumenco: I am tired, Twitter. Really, really tired.’ –Advertising Age

Right Simon. Those are just the very words of many realistic geeks.


About DigitalPlato

Poch is a Bookrix author and a freelance writer. He is a frequent contributor to TED Conversations.
This entry was posted in health, social networking, Society, TECHNOLOGY and tagged , . Bookmark the permalink.

2 Responses to How and Why Twitter is Addictive

  1. pochp says:

    Thanks for the ping Rick/ WhatsonmyPC!


  2. Pingback: Geek Squeaks’ of the Week (#40) « What's On My PC

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