Why Freemium Doesn’t Work
Why paying customers are less demanding
‘The startup playbook says you should offer products free and hope a small percentage become paying customers. Tyler Nichols says that doesn’t work.
‘In his Weblog, Nichols recounts his experience with his Letter from Santa site. Over 120,000 unique visitors created 50,000 plus free letters to kids. Paying customers received a higher resolution letter, a personalized envelope, and a door hanger for a price which can’t be found on the site since it’s past the season. Nichols put up a complete FAQ to answer questions.
‘Results? Nichols found free customers are higher maintenance and more demanding than the paying customers. 20 or so paying customers asked questions while “hundreds” of free ones did. And when following up, paying customers never flagged his emails as spam, while many free customers did, and complained. Nichols finishes by planning to do away with the free model and focus on paying customers only…’
Famous Writers Who Refuse to Use Computers
The reason is not because they are too old for Tech. Some of them just prefer their first draft to be handwritten like I do before polishing the final draft on a word processor. Meet those writers-who-still-refuse-to-use-computers:
John Le Carre
The source of this reference, accreditedonlinecolleges.org, requested me
to delete the link to their site so I granted the request.
Infographics: The Geek vs. The Nerd
So what is the difference between a geek and a nerd? An Android and iOS? Also, who is failing in the retail economy and who is winning big? It is time for the weekly infographic rundown. You will find the answers to all these questions as well as, how moving companies and the economy are changing the US.
Public Awareness / Avaaz.org
My WebIt link: http://bit.ly/cqt5Fs