Outrageous Lies Companies Are Legally Allowed to Tell You
‘If you tell people that advertisers lie, they’ll roll their eyes and say, “DUH! That’s what advertising is, you naive buffoon!” But then those same people will walk out the door and buy a phone based on a “coverage map” they just saw in an ad.
‘That’s because advertisers use our cool cynicism against us — we think we’re being savvy by assuming that all ads exaggerate, but we still assume that’s as far as it can go — exaggeration. It’s not like these people can just go out and lie right to our faces, right?
‘They sure can! In fact …’
The Psychology of Attraction
What do We Consider Eye-Catching?
‘They say that beauty is in the eye of the beholder. While this may be true in the sense that the heart has a powerful sway over the mind and our senses, scientifically what we find attractive may be based more in our genes. Did you know that the human eye is actually consistently drawn to the same types of features, characteristics, and aesthetic values? What makes something or someone attractive and appealing? Have you ever met a person that was just “everybody’s type?”
‘It turns out that certain colors, types of shapes, symmetry, and organization generally catch our eye…’
What is a Sociopath?
‘…For instance, research shows that when faced with the threat of small electrical shocks or when shown disturbing images, sociopaths remain unfazed while their “normal” counterparts often wince with fear. Although the study implied that sociopaths’ lack of empathy is a bad thing, Thomas saw this stone-cold, anxiety-proof demeanor as an asset, especially when tackling interviews or striving for a promotion.
‘She also assures us that sociopaths are not devoid of emotion as is commonly believed. Like children, sociopaths tend to put their own desires and well-being above those of others and often act on impulse without considering the repercussions…’