‘Justine Sacco was, until Friday, the top PR person for InterActiveCorp, the New York media conglomerate run by Barry Diller. IAC owns the Daily Beast, Vimeo, About.com, Match.com and Ask.com, among many others. On her now-deactivated Twitter account, Sacco called herself a “troublemaker on the side” known for her “loud laugh.” Perhaps it was inevitable that this self-image would clash with her high-rolling position.
‘Because Sacco has made a world of trouble for herself, and as I wrote this, she didn’t even know it. Before she got on a plane Friday, a tweet emerged from Sacco’s account, a joke of such monumental stupidity that it was hard for many people to believe her account wasn’t hacked:
Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!
— Justine Sacco (@JustineSacco) December 20, 2013
‘Point of fact, nobody knew if Justine Sacco’s account was hacked, or if she left her phone when she boarded her plane in London. But that didn’t stop IAC from issuing a preemptive press statement:…’
Self-destructing Messaging Services Get More Users
Suddenly, Messages Are Disappearing All Over—On Purpose
‘The idea that only sexters and teens find disappearing messages attractive has been debunked. More sophisticated messaging services are implementing self-destructive features that go beyond photo and doodle messaging.
‘Snapchat still owns the ephemeral messaging market, and although the company has yet to release any real user numbers, it claims its users are receiving 400 million snaps a day. The service reportedly turned down a $3 billion acquisition offer from Facebook…’
Why #NotYourAsianSidekick Started a Social Media Brushfire
‘So maybe the most amazing thing about #NotYourAsianSidekick is that it even happened at all. That a hashtag posted by a 23-year-old freelance writer and activist, Suey Park, would surge into the heady ranks of Twitter’s liveliest global conversations is testimony to just how much the voices of Asian Americans, and in particular, Asian American women, are silenced in other arenas for expression. It’s also more evidence of what I’ve referred to as our “special mutant power” as Asian Americans — our ability to gather a thunderous hammerstrike of digital traffic and drop it from space on an unsuspecting target. We are, essentially, a kind of organically organized distributed denial of service attack, sending traffic soaring when we direct our attention at things we like, or don’t like, as the case may be…’
The 4-1-1 Rule Of Twitter [INFOGRAPHIC]
Adding Value to Your Tweets
‘A new infographic by Mediotype explores not how to gain more Twitter followers, or rack up more retweets and replies, but how to add value to the Twitterverse with your tweets. Keep reading for a breakdown of the 4-1-1 rule on Twitter, or how to distribute your content thoughtfully in order to be a good twitizen. The major takeaway: favor interesting new content and others’ tweets over excess self-promotion.
A new infographic by Mediotype explores not how to gain more Twitter followers, or rack up more retweets and replies, but how to add value to the Twitterverse with your tweets.
‘Keep reading for a breakdown of the 4-1-1 rule on Twitter, or how to distribute your content thoughtfully in order to be a good twitizen…’