Social Media Finishes Dead Last In ACSI Study Of Website Experiences For 34 Industries
‘…Not that surprising, since lots of people use social media as a place to complain about bad service, etc. from companies. Also, some social media sites (ahem) behave in a pretty draconian way when it comes to users. Users think they are a social media site’s customers when, in reality, they are the commodity; advertisers are the customer. So, the users’ experiences are bound to be less than optimal.
‘The ACSI said it conducted more than 25,000 in the reviews on users’ experiences, and Founder and Chairman Claes Fornell said of social networks in a release announcing the results:
‘The huge amount of traffic on social media websites creates a user base where preferences, abilities, and interests vary greatly, unlike the user base of a credit union, for example. The large number of users also has led to a degree of monopoly power such that the threat of user defection due to dissatisfaction is, at least for now, not very potent…’
Why is the Average Sponsored Post on Tumblr Gets Reblogged 10,000 Times?
‘“The average post on Tumblr gets reblogged about 14 times. The average sponsored post on Tumblr gets reblogged 10,000 times,” said Yahoo’s CEO Marissa Mayer yesterday at the 4A conference. “So, there’s really an amazing amount of reach.” For those contemplating Tumblr’s value to brands, that reblog rate is an incredible stat to ponder…’
What Is Oculus Rift — and Why Should You Care?
‘The headset displays a fully immersive 3D experience that makes you feel like you are actually in the game. By moving your head from side to side, and depending on the game’s premise, you can see inside an airplane’s cockpit while you’re flying or dodge bullets during a battle scene.
‘Amid projections that the headset will truly change the way we play video games, some say the deal was a steal and huge win for Facebook, especially after shelling out $16 billion for WhatsApp just a few weeks earlier. But others are unsure of the purpose of Oculus and why there’s so much fuss surrounding it…’
Why I hope the Facebook/Oculus vision doesn’t become our primary computing UI