Facebook Dumbly Thinks It’s as Big as Google


wsj.com-DE-BI403_facebo_G_20140729092213Facebook Dumbly Thinks It’s as Big as Google
It will do the way Google tracks us
Privacy groups call for action to stop Facebook’s off site user tracking plans

‘U.S. and EU privacy and consumer groups called on privacy regulators to stop Facebook’s plans to gather the Internet browsing patterns of its users while they visit other sites.

‘The groups, gathered in the Transatlantic Consumer Dialogue (TACD) asked the U.S. Federal Trade Commission (FTC) and the Irish Data Protection Commissioner (DPC) to stop Facebook collecting the web browsing activities of Internet users in order to target advertising. They made the request in a letter sent to the authorities on Tuesday. Facebook’s European headquarters is in Ireland, giving the Irish data protection commissioner responsibility for defending its European users’ personal data and privacy rights under EU law.

‘The privacy groups expressed “deep alarm” about Facebook’s June announcement that it would start tracking information from some of the websites and apps its users are visiting in order to serve more relevant ads…’
more

Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]
eMail is dead!? Eat this: it’s going from strength-to-strength

‘In their Q2 2014 digital tactics report, Gigaom found that 86% of US digital marketers used email marketing regularly, and more than half (56 percent) of respondents said that email was their most effective digital strategy for customer retention.

‘This compared to 37 percent who cited social media, 32 percent who rated content marketing and just 13 percent for search engine optimisation (SEO). Paid search was deemed most effective by just 4 percent of marketers…’
graph

7 Things LinkedIn Could Change
‘You didn’t really think sending the recruiter at your dream company a Facebook message would work, right?

‘That’s why you have LinkedIn, the definitive online platform for networking and finding new career opportunities. The website has effectively cornered the market on adapting social networking to the professional space, but it can use a few upgrades to make the most of its unique place in the virtual world.

‘While one of its most frustrating defaults — allowing other people to see that you’ve visited their profiles — is easily fixed, there are still a few things the company can do to streamline the experience for the average user.

‘Here are seven things we change about LinkedIn to make the networking platform work even better…’

7 things

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About DigitalPlato

Poch is a Bookrix author and a freelance writer. He is a frequent contributor to TED Conversations.
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