Why Do Americans Stink at Math?

nytimes-mag-27math-t_CA1-blog427A&W Burgers stumbled upon a very funny illustratiion lol
‘One of the most vivid arithmetic failings displayed by Americans occurred in the early 1980s, when the A&W restaurant chain released a new hamburger to rival the McDonald’s Quarter Pounder. With a third-pound of beef, the A&W burger had more meat than the Quarter Pounder; in taste tests, customers preferred A&W’s burger. And it was less expensive. A lavish A&W television and radio marketing campaign cited these benefits. Yet instead of leaping at the great value, customers snubbed it.

‘Only when the company held customer focus groups did it become clear why. The Third Pounder presented the American public with a test in fractions. And we failed. Misunderstanding the value of one-third, customers believed they were being overcharged. Why, they asked the researchers, should they pay the same amount for a third of a pound of meat as they did for a quarter-pound of meat at McDonald’s. The “4” in “¼,” larger than the “3” in “⅓,” led them astray…’

EU Parliament‘s Buildings So Confusing They Make People Cry
Disorienting Layout at Buildings Makes Politicians Late, Near Tears; Floor 5½
If buildings half this size could already make you cry, how much more this crazy layout??

‘The European Union has a reputation for being an institutional maze. It doesn’t help that its buildings often turn out to be actual labyrinths, stranding lawmakers, lobbyists and journalists on their way to meetings—and sometimes to their own offices. “I get lost all the time,” says Fabio De Masi, a member of the European Parliament representing Germany’s Left party.

‘A few weeks after he was elected in May, Mr. De Masi lost his way in the Parliament’s headquarters in Strasbourg, where delegates spend a week every month.

‘The building’s confusing layout, which from the top looks like a sliced-up mushroom with a glass-and-steel Tower of Babel stuck in the middle, has been known to reduce visitors and employees to tears…’

CIA admits U2 program responsible for over half of UFO sightings
Does that mean the remaining sightings are sightings of real UFO’s?
‘The report shows the investigators from Project BLUE BOOK, the Air Force program tasked with investigating UFO reports, attempted to explain UFO sightings by linking them to natural phenomena. Investigators regularly called the CIA’s project staff in Washington to check the reported UFO sightings against the U2’s flight logs.

‘This enabled investigators to eliminate the majority of UFO reports. However, they could not reveal to the witnesses who contacted BLUE BOOK the true cause of those sightings.

‘You can read the full report by clicking here. A copy is also attached to this article…’

About DigitalPlato

Poch is a Bookrix author and a freelance writer. He is a frequent contributor to TED Conversations.
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